Post by account_disabled on Mar 2, 2024 12:09:53 GMT
When talking about content marketing, the importance of agile planning cannot be overlooked; a strategy studied down to the smallest detail supports objectives and goals and creates the tools to change the cards on the table, when strictly necessary - such as in a strong emergency situation such as the Covid-19 pandemic. HubSpot put together a very interesting report on smart design as part of a content plan. Continue reading this new episode of our content marketing Trends & Insights series to learn more. Content marketing: why is planning the strategy never easy? If reading the introduction to this article you thought that it couldn't be easy at all to implement an accurate content marketing strategy planning , don't feel like an exception. A recent report from HubSpot highlighted the most common challenges to content planning : difficulty in creating a mixed strategy , a critical issue encountered by 39% of interviewees according to 36% of respondents the main problem is the budget limit 30% of people talk about lack of time and resources 24% of those interviewed attribute the main obstacle to content diversification to the difficulty of keeping up with the times for 24% of respondents the challenge is linked to the analysis of the results The opportunities of content planning Despite the actual challenges that emerged from the users interviewed, HubSpot was also able to investigate perceptions regarding strategic content planning .
It has emerged that equipping yourself with a proactive vision, projected towards meticulous and premature planning , can offer unmissable opportunities. According to the results of the survey, careful planning conducted in advance is a strategic lever for understanding which channels are most effective (29%). This approach allows us to identify which contents buyers dedicate the Australia WhatsApp Number Data most attention and time to (28%). New Call-to-action Content marketing planning promotes better targeting , as well as the ability to offer users exactly what they are looking for (27%). ROI and profits are a natural consequence of a goal-oriented strategy (24%). Therefore, planning activities in time can only generate benefits for companies that apply content marketing. But how far in advance should strategies be planned? Agile content marketing planning: the timing There is no rule that can be considered universal; the secret is to find the strategy that best responds to the objectives and results you want to achieve. According to the HubSpot
report, companies that have achieved tangible results from content marketing have planned their content: 1-2 months before (34%) 3-4 months before (27%) before 4 months (15%) Tools to support team organization The HubSpot report also delves into the tools to support team organization . It emerged that equipping yourself with activity planning and management tools not only makes work easier for people, but is essential for optimizing time. Content calendar, templates for social strategy, analysis & reporting schemes, as well as infographics help to schematize the contents and have 360 degree visibility across the entire content plan. A planned strategy helps to…replan That's it; it may sound strange, but the truth is that accurate and meticulous planning lays the foundations for shuffling the cards on the table and readjusting the contents based on the most urgent needs. Think of the pandemic, a very complex historical moment that has led many companies to experiment with so-called pivoting - that is, the partial or total questioning of their business model, strategy and objectives. A solid base from which to start offers a lot of room for manoeuvre , because you can range between multiple ideas, positions and points of view, also acquiring an invaluable value in constantly evolving markets: flexibility . content marketing strategy 2021
It has emerged that equipping yourself with a proactive vision, projected towards meticulous and premature planning , can offer unmissable opportunities. According to the results of the survey, careful planning conducted in advance is a strategic lever for understanding which channels are most effective (29%). This approach allows us to identify which contents buyers dedicate the Australia WhatsApp Number Data most attention and time to (28%). New Call-to-action Content marketing planning promotes better targeting , as well as the ability to offer users exactly what they are looking for (27%). ROI and profits are a natural consequence of a goal-oriented strategy (24%). Therefore, planning activities in time can only generate benefits for companies that apply content marketing. But how far in advance should strategies be planned? Agile content marketing planning: the timing There is no rule that can be considered universal; the secret is to find the strategy that best responds to the objectives and results you want to achieve. According to the HubSpot
report, companies that have achieved tangible results from content marketing have planned their content: 1-2 months before (34%) 3-4 months before (27%) before 4 months (15%) Tools to support team organization The HubSpot report also delves into the tools to support team organization . It emerged that equipping yourself with activity planning and management tools not only makes work easier for people, but is essential for optimizing time. Content calendar, templates for social strategy, analysis & reporting schemes, as well as infographics help to schematize the contents and have 360 degree visibility across the entire content plan. A planned strategy helps to…replan That's it; it may sound strange, but the truth is that accurate and meticulous planning lays the foundations for shuffling the cards on the table and readjusting the contents based on the most urgent needs. Think of the pandemic, a very complex historical moment that has led many companies to experiment with so-called pivoting - that is, the partial or total questioning of their business model, strategy and objectives. A solid base from which to start offers a lot of room for manoeuvre , because you can range between multiple ideas, positions and points of view, also acquiring an invaluable value in constantly evolving markets: flexibility . content marketing strategy 2021